HEATHER AVEY/GDH

The hottest, trendiest and newest fashions can be found at E2 (E squared), a new men and women's clothing store in downtown Guymon. Officially opening on Saturday, Sept. 6 at 9 a.m. E2 offers a more trendy and stylish look for the area with competitive prices. 

By HEATHER AVEY
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Find the hottest, trendiest and newest fashions at E2 (E squared), a men and women's clothing store in downtown Guymon.
Officially opening on Saturday, Sept. 6 at 9 a.m. E2 offers a more trendy and stylish look for the area with competitive prices.
According the Charles White, store owner, he has priced all of the clothing off the internet and their prices are $15 to $20 cheaper than the competitor.
The clothing store will feature many famous brand names for men and women rangeing from ages 25 to 65. The store will be 80 percent women's clothing and 20 percent men's clothing.
On the men's side they will have sports wear to dress wear and shoes.
The women's will carry junior, misses and plus sizes from casual to professional wear.
"We are bringing in some trendy, even college age lines of clothing," White said.
Some of the brand names include: Lucky, Silver, Tribal, Ivy Jane, David Kahn, Spanxs, Ravel, Petrol jeans and shirts, Brighton, Ingenuity Kersh and English Laundry. They are also carrying Collegiate clothing, hats, fashion bags, sunglasses, and belts.
Alongside the clothing they are also carrying Chris Bene and Carol Green, both local artist, hand-made jewelry.
They will also have a online clothing store that will allow customers to shop online up in running sometime next month.
"This store offers everything for the average working men and woman and at a reasonable price," Joyce Guenther, store manager, said.
"We are excited to finally see everything happening and it's all us doing this. We have so much heart into this project and we cannot wait till we open the doors."
"Without the Main Street Program none of this would be happening," White said.
Main Streets Guymon's role was helping with the energy efficiency grants for the building and getting the investors involved.
"A special thanks to Hal and Pat Clark for investing in the building because without them building this would have not been possible," White said.
Charles White and his wife Courtney are the owners E2 and have named the store after their two children, Ethan and Emily.
Business hours are on Monday through Saturday from 9 a.m. to 8 p.m.  and 1 p.m. to 6 p.m. on Sunday.